05. The Story Behind my Motion Design Capabilities Deck
Over the past few months, I’ve been reflecting on the value of my services as a small one-person business.
I’ve spent time identifying areas for improvement and figuring out how I can deliver better results for my clients.
In doing so, I realized that sometimes it can be hard for them to find me or trust what I offer.
I felt I had to do something about it. To help with this, I reached out to Emma.
We worked together to create this capabilities deck which is a simple way to introduce myself, share my background in the industry, and be a first point of contact for potential clients.
I’m Here to Solve Problems
Producers, creative directors, and resource managers are often too busy to browse through full websites for all the details they need when they’re urgently looking to hire talent. So I thought, why not make it easier for them?
At the end of the day, I’m here to solve some of their problems and simplify things for them or the businesses they work for.
And that goes beyond production—from smooth onboarding to clear communication, delivery, and everything in between.
I’m Here To Be Honest
I often get asked questions like:
"Can you create the illustrations?"
"Would you be able to do this in Cel animation?"
"Do you think 3D might be quicker?"
The truth is, my answer is no.
I wish I could say yes or at least help in some way, but these are outside my area of expertise.
Over the years, I’ve worked with many different departments and learned a lot.
But that doesn’t mean I’m the right person for every task.
In my experience, people appreciate honesty.
That not only builds trust but also lays the foundation for strong, long-term relationships.
The Best Rate, When the Stars Align
Animation is a great way to turn complex ideas into simple messages, that everyone can understand.
But sometimes, getting the message right takes time, and that time has to be paid.
Different clients have different needs, which is why I offer flexible pricing options to suit every situation.
For urgent projects, my base rate reflects the value of my work and the extra time pressure.
For clients who book me for longer periods, I offer lower rates because I believe it’s fair to reward their commitment.
It’s a win-win.
I get the time to understand their workflow and needs, while also being able to focus on doing great work without having the pressure of finding new projects.
To Summarize
It took me time to understand how much effort it takes for potential clients to reach out and invest their time and money.
Whether it's a small studio or a marketing department, it's a big decision, and trust has to be earned.
I’ve also realized that my clients aren’t just looking for the service they want the most, but the one they feel most comfortable with. When offering services, it’s hard for clients to know exactly what they’ll get until the work is done.
That’s why my goal is to make the process as simple and stress-free as possible for them.
And that’s why I created this capabilities deck.
To help them understand what I’m confident in doing as a motion design service provider.
Phew!
Thank you for reading my thoughts.
To discover more of my work, click on this link.
Andreas
